Tony Schirato and Jen Webb, 2003
Understanding Globalisation
SAGE Publications Ltd
What’s in a name?
Globalization is the ‘name’ that is often used to designate the power relations, practices and technologies that characterize, and have helped bring into being, the contemporary world. What it in fact means, though, is less than precise. Armand Mattelart refers to globalization as: one of those tricky words, one of those instrumental notions that, under the effect of market logics and without citizens being aware of it, have been neutralized to the point of becoming indispensible for establishing communication between people of different cultures. (2000: 97)
- develop or be developed so as to make possible international influenceor operation.
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